| In spite of the knowledge that search engines don’t appreciate hidden text, you can still use a fair amount of invisible text on your web page without being reprimanded for it by search engines.
Putting invisible text doesn’t imply changing the text colour to match the background. Infact doing something like this would not be appropriate because when you press Ctrl+A all the text gets selected.
Using invisible text in this article refers to using CSS Cascading Style Sheets a standard which is not yet supported by search engines….
For example
If you place your text between tags like
<DIV
STYLE="position:absolute;left:0px;top:0px;
width:100%;display:none;z-index:1">
***** YOUR TEXT GOES HERE ****
</DIV>
right at the top of your page above your tables, you should do quite nicely.
However an option to CSS would be adding an external style sheet in another directory. There, you simply define a special class for a tag which is used for formatting paragraphs where font and background color are identical. The fun part is the Search engines won’t be able to distinguish color codes and penalize mismatch until they go into the details of CSS. This however is quite difficult as search engines don’t pay much attention to the design of the website….
However this is not a hard and fast theory but u can try this for a couple of your pages or can try this on a test page……
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Web ad sales rise slightly from prior quarter
(AP)
